User experience as a standard …
User experience is now the core of companies’ offer. You are not just seeking for a product or a service, what you want to get from an investment is a unique added value, something that will make your experience of the product memorable.
Companies have accepted this statement as a standard over the last decade, as customers have been empowered, given the opportunity to rate and comment any single product or service they use, thanks to the Internet.
… In a world getting always more mobile
If Smartphones were born 20 Years ago, with the IBM Simon, it has been reserved to a businessmen minority until 2007 when the Iphone and 3G made the world step into mobility.
From then on, this industry of mobile device has been growing tremendously to reach this year 1 billion of sale in 12 month.
In a such a vast market, content producers have to find their way to the mobile device users’ screens and develop mobile user experience.
There is still a long way to go, knowing that in June 2015 60% of French website weren’t programmed in responsive design.
Developing the mobility user experience will be the solution to emerge from an ocean of websites and gain visibility for websites.
Thomas Bertin for We Are Upsilon, the game changers.